NAREDCO, the apex national body for the real estate industry in India has awarded its creative mandate to Tugboat Communications following a multi-agency pitch.

NAREDCO works to create and sustain an environment conducive to the growth of the real estate industry in India, partnering industry and government alike through advisory and consultative processes. Established under the aegis of Ministry of Housing and Urban Affairs, Govt. of India – NAREDCO works to induce transparency and ethics in the real estate business and transform the unorganized Indian real estate sector.

Quoting on the partnership, Rajan Bandelkar, Vice President-West, NAREDCO said:

“We firmly believe that new age thinking and new age media alone can engage consumers and drive interest towards real estate products. I am confident that Tugboat Communications can help us carry forward the spirit of our organisation and thereby bring the industry together.”

With a much advertised Realty Expo (Thane) in the pipeline (Jan’18), this would be the first creative engagement between NAREDCO and Tugboat Communications.

Commenting on the account win, Neeraj Karkal, National Creative Director, Tugboat Communications said:

We intend to communicate NAREDCO’s pragmatic vision for the country and bring their unique voice to life. We believe that NAREDCO is a transformational organisation, and hope to magnify their impact through our creative inputs. It’s a prestigious account win for us, and a great opportunity to showcase our creative capabilities. We relish the challenge that an account of this stature brings with itself, and thank them for their belief in our agency.

The campaign has been spearheaded and closely monitored by Mr. Manoj Asrani, Chief Marketing Consultant who was quoted as saying:

“The opportunity to lead the creative strategy for NAREDCO is both exciting and challenging. We hope that this is the start of a long-standing partnership, benefitting the both of us.”


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