Shahrukh Khan and Anushka Sharma’s much awaited finally got a name – Jab Harry Met Sejal. The posters of the film have also been released and with that, a new release date was also announced. This to avoid a clash with Akshay Kumar’s- Toilet Ek Prem Katha. A year ago Imtiaz Ali had announced 11th August as the release date of his SRK-Anushka starrer. Post that Akshay Kumar too announced the same date for his film with Bhumi Pednekar as Independence Day releases are always slotted for Akshay. All this while the clash looked inevitable till it was clarified that Shahrukh and Anushka will come a week before Akshay Kumar on 4th August.
But this isn’t the first time Shahrukh Khan has avoided a big clash at the box office. Once touted as King Khan he soon realized that it is content that wins and no more the superstar. With the debacle of Dilwale in 2015 against Bajirao Mastani starring the younger generation, SRK soon realized that he needs to deliver good content to win hearts all over again.
Post that Shahrukh Khan’s Raees was lined up for an Eid 2016 release but when Salman Khan announced his Sultan on Eid, SRK went mum. The makers did all in their capacity to clarify that they were the first ones to announce their release date and they don’t intend to budge. But soon Shahrukh realized that if he couldn’t stand tall against Ranveer-Deepika-Priyanka starrer then he would definitely have the same fate against Salman and his Eid release. SRK withdrew and decided to release Raees in Jan 2017 with Hrithik Roshan’s Kaabil.
Kaabil was slotted to release on 26th January 2017 and SRK brought Raees a day earlier on 25th January 2017. Because Kaabil hadn’t created the desired buzz it bombed at the box office and hence Shahrukh Khan much awaited release did take off well. The film did earn Rs 144 Crores in its lifetime but it wasn’t good enough for a Shahrukh Khan film.
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