The Kapoor sisters have always been successful in creating a buzz with the stylish looks flaunted by Sonam Kapoor at any public appearance.  There isn’t a single public look that passes by without giving us major fashion goals. Sonam being an actor showcases the stylish outfits with all the charm and Rhea acts as the pioneer behind all the execution.

The fabulous sister duo have finally announced the arrival of their high-street fashion label named – Rheson. The word “Rheson” comes from the combination of the first names of the Kapoor sisters pronounced simply as the word “reason”.

Rheson by Sonam and Rhea Kapoor

It took everyone by surprise not because we didn’t expect something like this to come up but because the brand is being launched soon after it was announced with this Instagram post.

Anil Kapoor tweeted about his excitement towards the brand long before it was announced with a delightful caption.

Now to talk about the brand, if you are someone who admires ethereal  outfits with a pinch of flamboyance at an affordable price tag then Rheson is what you really need in your life. We can be sure to trust the brand after being startled watching Sonam Kapoor’s out of the box looks almost every single time.

The brand has been created keeping Indian body type in mind with the mixture of the western interpretations. Rheson has expanded its wings and has a lot to offer in terms of accessories.

In collaboration with Shoppers Stop Rheson is emerging as an interesting brand who is indulging into a lot fun activities that engages real customers. A camp has been setup in Inorbit Mall, Malad giving a shout out to all the fashion lovers out there.

Rheson will be available at Shoppers Stop across India May 12 onwards!


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