Aah Mumbai. Once Bombay, an emotion, a feeling. Then renamed. A city that slogs on. The home of millionaires and the resting place of ‘Slumdog Millionaires’. A dream city. But in grave danger of becoming a giant slum – given the migrant situation and the homelessness abounding. It’s bursting at the seams. That is why the seams need to be beautified.

A once glorious city, with classic British architecture. Mumbai is no less than any queen with a mesmerizing necklace to adorn its charms – Marine Drive. Splendid pearls of lights, awash with the music of the Arabian Sea. Yes indeed, not a city; it’s a vibe, of a million dreams, hopes, and passion. Anyone who comes to Mumbai never leaves it. Or it doesn’t leave them.

So what that a 2011 census tabled more than 17 percent of urban Indian households living in slums. One of the biggest slums in the world is in Mumbai. An estimated 6.5 million people, around 55 percent of Mumbai’s total population, live in slums.

Can we beautify that?
The answer is surprising. Yes, we can.

Chal Rang De’ – a CSR initiative by FruitBowl Digital agency, has taken a step in just that direction of transforming Mumbai’s slums into canvases bursting with color. It will start with Asalpha village, bare brick houses stacked one on top of another clinging to the hills of Ghatkopar suburbia. Asalpha will be the first village where this initiative will start by giving the colors to the Mumbai slum. Beautiful brushstrokes of colour in a slum can take the spirit of the dwelling much higher. It will fill them with hope. Stemming from a heart that genuinely loves with this city, the FruitBowl team has proved their immense love for Mumbai by initiating this cause. So pick up paintbrushes if you love this city and join them in their initiative to make it more vibrant.

Asalpha Before
Asalpha Before
Asalpha After
Asalpha After

Dedeepya Reddy, the founder of Chal Rang De, invite everyone to join them in a CSR initiative where they are going to paint the walls of the slums in Mumbai. They welcome volunteers of all abilities and skill levels so even if you’re not much of an artist, don’t hesitate to join their movement.

This event will happen on 2, 3, 4th of December 2017 and will continue to next weekend as well. So enroll yourself and be a part of something crazy by leaving your mark on this beautiful city. WE could do to Mumbai slums what the citizens did for New York’s ghettos, using paint and graffiti.

(If you share their vision of a colorful Mumbai or even if you just want to fulfill your dream of painting walls without being yelled at, join them by registering here. Or – Call them on +91-9860512714, +91-9049327478)


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